WHAT INFORMATION DO WE COLLECT?
We receive and may keep information voluntarily given to us when you decided to make a purchase from Daily Fresh Fish, register on the www.DailyFreshFish.com website, sign up for our newsletters an emails, or any other time you provide any information about yourself.
This information may include:
INFORMATION FROM OTHER SOURCESWe may receive information about you from other sources such as updated address information. This information may help us to improve our ability to serve your needs such as ensuring the accurate delivery of direct mail materials.
We want you to be aware that certain online tools exist to help us serve and recognize you when you visit one of our websites. For your convenience, to help us personalize your experience or better serve your needs, we may receive and store certain types of information when you visit our website. You may be familiar with the term "cookies." These cookies may be placed on your computer when you visit our site. Cookies do not provide any personal information but they allow us to understand how users navigate to and around our website, view product pages, access content and make purchases.
ONCE INFORMATION IS RECEIVED, HOW IS IT USED AND/OR SHARED?
WITHIN DAILY FRESH FISHInformation we collect from you may be shared between all points of contact within Daily Fresh Fish and our distribution center. We use this information to provide Stay in Touch emails relevant to you and to ship you your orders. In addition, we may use such information to:
Provide you with timely and reliable fulfillment of requests
OUTSIDE DAILY FRESH FISH
The information that you give us and other information about your order may be combined with other personally identifiable information (such as demographic information and past purchase history) available from our records and other sources. This information will be used to make our future marketing efforts more efficient. This information may also be shared with other marketers to bring you offers of interest. If you prefer that we do not share your name and address with other marketers, please email us at info@DailyFreshFish.com.
We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when (1) permitted or required by law, or (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions, or (3) investigating fraud that has already taken place. In addition, Daily Fresh Fish reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so.
RETENTION OF PERSONAL INFORMATION
Daily Fresh Fish retains your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws. Your consent to such purposes(s) remains valid after any termination of our relationship with you.
RIGHT TO TRANSFERDaily Fresh Fish also reserves the right to disclose and/or transfer personal information to a third party in the event of a proposed or actual purchase, sale (including, but not limited to, liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of Daily Fresh Fish or of any of the business assets or a division thereof. Daily Fresh Fish may decide to retain a copy of the information after the sale or transfer for any use.
HOW TO REMOVE YOUR NAME FROM OUR EMAILING LIST
When you fill out one of our forms or other requests for information, you may choose to receive email that informs you about new merchandise in our stores or online, as well as special offers and promotions. In addition, we may send you emails to help us learn more about you and your preferences. If, after you have shared your email address with us, you decide that you do not want to receive e-mail from us, you have several options to let us know of your preferences:
c/o Director of Customer Service
2447 Industrial Blvd.
Hayward, CA 94545
You may also contact us in any one of the above ways to request access to or correction or update of your personal information.
HOW TO REMOVE YOUR NAME FROM OUR CATALOG LISTWhen you fill out one of our forms or other requests for information, you may start receiving catalogs from us. If you no longer wish to receive a catalog, please email us at info@DailyFreshFish.com.
OUR COMMITMENT TO DATA SECURITYDaily Fresh Fish makes commercially reasonable efforts to ensure that personal information collected from you is protected against loss and unauthorized access. This protection applies in relation to information stored in both electronic and hard copy form. Daily Fresh Fish uses industry standard security techniques on our websites to help protect against the loss, misuse or modification of information that you have provided. When you access your personal information or transmit personally identifiable data to us, that information is stored on servers that we have used commercially reasonable efforts to protect from unauthorized access or intrusion. While we implement the above security measures, you should be aware that 100% security is not possible.
WHAT HAPPENS IF I HIT A LINK TO ANOTHER SITE FROM WWW.DAILYFRESHFISH.COM?
YOUR CALIFORNIA PRIVACY RIGHTS
Beginning January 1, 2005, under California's "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2015 will receive information regarding 2014 sharing activities).
To obtain this information, please send an e-mail message to info@DailyFreshFish.com with "Request for California Privacy Information" on the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response. Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response.